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It’s hard to know where to begin with this week’s Tech Munch…but after much deliberation, as expected, we’ve chosen to dedicate today’s roundup to the Paralympics (again – we can’t help it), as well as ‘transhuman’ technology in general.
As the euphoria around the Olympics continues, British athletes are finding that a two minute race can either catapult them to sporting glory or leave them in relative obscurity. But it’s not just athletes whose careers are being defined by the Games. The huge global significance of the Olympic Games, its decade-long development and the financial commitment it has required all mean that it will define both politics in general and also politicians themselves.
The FA’s decision this morning to call for the FIFA elections to be postponed – as well as increasing concern from major sponsors – puts more pressure on its beleaguered president, Sepp Blatter who, at 75, is facing elections tomorrow.
Those working in the communications business whether in advertising, marketing, sponsorship or public relations are consistently challenged by clients to devise bigger and better stunts, secure long-lasting coverage, redefine how an industry is promoted and provide value for money. Sometimes the simplest ideas are the most effective – such as a 3,500km bicycle race around France.
Reading today’s story in The Daily Telegraph about an Apple engineer who has come forward to claim he warned Steve Jobs about the antenna problems that have overshadowed the launch of the Apple iphone 4, I was reminded of the recent plight of golfer, Tiger Woods.
Despite England’s untimely departure from the World Cup, interest in the tournament remains high. The coming together of the world’s footballing elite has caused ripples of excitement spanning the globe. It’s one of those rare occasions where people in almost every country on the planet tune in to watch the same event at the same time. All eyes are focused on one place – South Africa.
So hats off to those PR companies who exploit this worldwide focus of attention, it is an incredible crowded market so, those that garner cut through deserve applause. Many companies see this as a perfect opportunity to grab a few cheap headlines and create a buzz around a brand, however delivering on that promise isn’t always so easy.
Isn’t it about time sports organisations and teams got a better grip on their communications? Over the past 48 hours we have seen the England football team implode publically as former captain John Terry addressed the world’s media at the team’s daily press conference. While some have applauded his honesty others have questioned the loyalty to his manager, Fabio Capello, and his successor as England captain, Steven Gerrard.
It seems that the players have been encouraged to pose and answer their own questions during interviews rather than answer those posed to them.
Jamie Carragher, for example, is characteristically tough and demanding as he asks himself “was I pleased with the reception (at Wembley)?” Not wanting to be caught out by his own Paxman-esque inquisitiveness, he immediately responded “Yes”.