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We find out Now / Next / Why from Contagious

This week, some of us attended the annual Now / Next / Why briefing from marketing, consumer culture and technology trend analysts Contagious.

It followed on from December’s Most Contagious, which brought together experts from Contagious and leading marketers to explore the major trends affecting our industry now and in the future; now, next and why.

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Teaching Mandarin in British Schools Will Improve Britain’s Global Standing

Whilst Britain agonises over 200km of new high speed rail track to be placed through the country, over in China it is building an estimated twenty four new cities each year., and with expanding military budgets, a Pentagon report estimates that China will have a modern military capable of sustained high-intensity combat as early as the end of this decade. In addition, the Chinese Government is pushing hard in an attempt to make the Renminbi the global reserve currency.

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‘Where Art Thou DCMS?’

The appointment of Sajid Javid as the new Culture Secretary this week could boost the prospects for a Department around which constant rumours of abolition persist. With the civil service headcount under 50% of what it was at its peak as a result of severe budget cuts, DCMS last year moved out of its flagship offices on Trafalgar Square, to rather more ignominious rooms in the rafters of the Treasury, alongside HMRC. The appointment of Sajid Javid as Culture Secretary could suggest a renaissance for the Department, with the prospect of DCMS functions being rolled into BIS and the Cabinet Office receding for good.

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Digital Now Report- 31 March

Contributed by Fraser Carlisle

The Now Report is a snapshot of our favourite stuff from the world of digital, emerging tech, and health/consumer trends. With content sourced and written by FleishmanHillard staff, it provides an editorial filter to inspire discussion among your teams, and encourage ideas and innovation.

Want to view this newsletter in PDF format? Click here

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Friday TechMunch: Game On, Amazon

As we mentioned last week, Amazon has been busy recently.

One of the most interesting rumours and acquisitions surrounding ‘The Everything Store’ is the leak of a potential new gaming console controller and the purchase of Californian games studio, Double Helix.

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Friday TechMunch: Prime Time for Amazon

Amazon has been busy recently.

Since December there has been the drone delivery plan; the Double Helix acquisition; the leak of a potential new gaming console/set-top box (or maybe it’s a Chromecast-like dongle for video and game streaming?); rumours of an on-demand music-streaming service for Prime customers; more rumours of an Amazon smartphone; a stated revamp of the US delivery network; rebrand of LoveFilm; and finally, a hotly contested Amazon Prime price hike.

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Tough Decisions Are Needed to Break London’s Transport Monopoly

Orginally posted on ConservativeHome.com

Let’s just imagine for a second that Birmingham Airport has been chosen as the UK’s new hub airport. Businesses in and around the second city would expand, new enterprises, hotels and luxury businesses would pop up: in summary, the sort of growth and investment north of Watford the UK badly needs.

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Four Things You Need to Know When Thinking About Pinterest

Last Wednesday, some of the London FH team attended the PRCA’s first “DigiBites” meet-up to get the low down from Pinterest’s first UK hire, Sarah Bush, on how brands can better use and understand the content sharing network.

Launched four years ago, Pinterest has 70 million users worldwide (it has over 3 million “pinners” in the UK alone).

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Digital Now Report- 4 March

Contributed by Fraser Carlisle

The Now Report is a snapshot of our favourite stuff from the world of digital, emerging tech, and health/consumer trends. With content sourced and written by FleishmanHillard staff, it provides an editorial filter to inspire discussion among your teams, and encourage ideas and innovation.

Read Post »

Topics: · · ·

TechMunch: Mobile World Congress 2014: A Summary

Mobile World Congress (MWC), the largest exhibition for the mobile industry, took place this week in Barcelona. With news being announced by the industry’s biggest names left, right and centre, it can be hard to keep up! So the tech team has compiled a breakdown of some of the topics, news and trends that we found most interesting.
 
 The internet of everything
This year we have heard more and more about “the internet of things” and MWC was no exception. It is much more than a buzzword though as businesses including telecom companies, car manufacturers, software-as-a-service vendors and networking equipment makers connect devices at an increasingly rapid pace, they are not only offering new services, but also disrupting their own industries. Here are a few examples of the latest connected products launched at MWC.
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