News & Opinions
Fleishman-Hillard combines strategic counsel with constant innovation.
Sorted by Month: July 2010
The Longest Running PR Stunt In History
Those working in the communications business whether in advertising, marketing, sponsorship or public relations are consistently challenged by clients to devise bigger and better stunts, secure long-lasting coverage, redefine how an industry is promoted and provide value for money. Sometimes …Read Post
How We Communicate the Austerity Message to the Financial Services Sector is Vital to Its Continued Engagement in the UK Economy
The overreliance of the UK economy on the financial services sector is over exaggerated when compared to single sector economies, such as the oil dependant Middle Eastern states. However, its rehabilitation is vital to the future prosperity of the country. …Read Post
Will Apple’s Latest iPhone Be Sharing the Same Fate as Tiger Woods?
Reading today’s story in The Daily Telegraph about an Apple engineer who has come forward to claim he warned Steve Jobs about the antenna problems that have overshadowed the launch of the Apple iphone 4, I was reminded of the …Read Post
Britain’s Got Issues
A day doesn’t pass without individuals, pressure groups and organisations seeking to raise awareness of an issue that vexes them. The fight for share of voice could be about to get even tougher following the launch of the Government’s Your …Read Post
Will ‘Cash for Content’ Shape the Future of News Consumption?
With traditional media outlets under threat from free online news sites, the debate of ‘Pay Walls’ or ‘Cash for Content’ is raging, with only The Times and Sunday Times news sites taking action. Rupert Murdoch made the decision to take …Read Post
Death Wish of Traditional Media
In a recent article ‘Torture, depravity – all the media’s fault,’ Andrew Sullivan eloquently criticises the US media as having ‘once scrutinised the powerful’ but has now ‘with some exceptions – become mouthpieces for the powerful’. He goes on to …Read Post
How to Score a PR Goal
Despite England’s untimely departure from the World Cup, interest in the tournament remains high. The coming together of the world’s footballing elite has caused ripples of excitement spanning the globe. It’s one of those rare occasions where people in almost …Read Post
How Influential is This Blog Post?
How influential is the Internet on consumers’ lives? Well the short answer is that it is very influential. For those of you interested in the long answer, Fleishman-Hillard is hosting a breakfast event on July 7th at the RSA to …Read Post


