Results
- “The best coverage we’ve ever had” – with over 100 pieces of coverage across key markets and sectors last year.
- Coverage in high quality titles including The Observer, The Telegraph, Euro Biopharma, UK Power, Les Echos, La Tribune and Elle Decor.
- Excellent online visibility.
- Four-page spread in the New Scientist focusing on Scotland as an investment location with a particular focus on the energy and life science sectors.
- SDI met its inward investment targets for 2008.
- Out of 181 inward investment agencies, SDI was ranked number 6 in the world and 1st in the UK in the World Bank’s 2009 report on attracting overseas investment.
Challenge
We are tasked with raising the profile of Scotland as a place to do business on behalf of Scottish Development International (SDI), the Scottish Government’s agency for inward investment and internationalisation. This involved working across the UK, Germany, France and other emerging markets in EMEA.
Solution
We developed the theme of “Knowledge as a Commodity” which harnesses Scotland’s position as a place of learning and innovation. This is central to our messaging across the six priority industry sectors we promote.
This has helped bring together the full range of PR solutions including reputation management and profile raising tactics such as media briefings, the co-ordination of a UK and European press contingent at Scotland’s first Global Financial Services Week, roundtable discussions and proactive media relations.
