Results
The company’s senior executives have met with or been profiled in The Economist, Financial Times, The Daily Telegraph, The Times, Channel 4, FT Deutschland, Süddeutsche Zeitung; The New York Times, The Boston Globe, BusinessWeek, Forbes, Fortune, USA Today; BBC Asia, The Australian, Nikkei Times, The Daily Inquirer, Bisnis Indonesia, Asian Weekly; Latin Finance, CNN en Español, Business News Americas, El Cronista, El Mercurio, La Nación and La Tercera.
Challenge
In 2006, Tata Consultancy Services wanted to become a global top 10 IT company by 2010 – from an unknown to a recognised global brand within five years. This was brand development at a super-accelerated rate and needed absolute global coordination and integration.
Solution
We developed a multi-faceted campaign in Europe (UK and Germany), the US, APAC (Singapore, Australia and Japan) and most recently CALA (Chile, Uruguay and Mexico) to promote TCS’s vision and business strategy.
