Results
- Coverage in The Daily Telegraph, The Times, Daily Mail, Mail on Sunday, Daily Express, Daily Mirror, The Sun, OK Magazine, News of the World and Press Association
- Broadcast coverage including a Rhodes Around the Caribbean on UKTV Food and Sir Trevor MacDonald’s Secret Caribbean on ITV1.
- Regular presence in Travel Trade Gazette, Travel Weekly, Travel Bulletin, Selling Long Haul and ABTA Magazine.
Challenge
Trinidad & Tobago are not simply about lush Caribbean vegetation and relaxing beaches. There is a need to make sure people are made aware of the full itinerary it offers, above and beyond simple stereotypes.
Solution
We have taken the approach that country’s Tourism Development Company needs to get the message to people right through the chain of tourism, not just the tourists. So we work closely with trade partners such as airlines, tour operators, hotels and ground handlers to create compelling and – yes – exciting press trips that match the destinations’ vibrant calendar of events including carnivals, and showcase the hidden and unexpected such as leatherback turtle nestings.
