Result
- Over 250 physicians have been trained to become speakers, at 13 European meetings.
- Over 3000 physicians are expected to have been reached by local activity by the end of 2009.
- Over 2500 unique and regular visitors to the ‘restricted’ website.
- Relationships built with influential physicians and stakeholder groups.
Solution
FH London developed an integrated, multi-component programme that utilised traditional and innovative medical education solutions.
- Educators Programme – a series of educator meetings that developed clinical knowledge and soft-skills within an international group, providing attendees with the skills and knowledge to educate within local markets.
- Website content – editorial management for a physician targeted website.
- Advisory Board Programme – seeking perspectives on brand’s market expansion strategy.
- Webcast series – generating digital content from clients various promotional meetings, driving ROI and increasing exposure to a broader multi-national population.
- Scientific meetings and dinners – helping forge strong scientific relationships with opinion leaders.
- Sales Force training modules
The European agency network was managed from London, providing the client with a seamless solution; partner and network agencies all aligned on strategy and delivering excellence at a local level.
In addition FH London provided the client with a Brand Communications Champion, dedicated to their brand and responsible for providing strategic counsel and alignment across the communication agency partners.
Challenge
FH London won a competitive pitch to be the lead Medical Education agency for the EMEA markets in 2007.
- Our challenge was to drive market share and market expansion strategies by ensuring that scientific messages were optimised and that the target community were aware of and fully engaged with the brand’s scientific proposition.
