Results
- Increased traffic by 100% since re-launch in October 2008
- Facebook page has now over 288 fans since being setup in October 2008
- 1,648 followers on Twitter
- YouTube channel has experience significant traffic with over 1,300 views for top videos
- SEO optimised releases have been viewed over 500,000 times
- The initiative won FlightGlobal’s Gold Webby Award for Best New Aviation Website
Challenge
The aviation industry is doing a lot to mitigate its effect on the environment, but while there is a lot of discussion online, not all of it is constructive. The Air Transport Action Group wanted to increase general awareness about what the aviation industry was doing to combat climate change, and online seemed to offer a way to address these issues effectively.
Solution
We created an integrated solution based around the enviro.aero website. This included a blog called ‘Plane Talking’, a YouTube channel featuring videos from the industry, a Twitter page to broadcast news to micro-bloggers interested in aviation and the environment, and a Facebook fan page ‘Supporting a green future for flight’. All major media releases were search-engine optimised to attract the biggest possible audiences.
